On 5 September, Basi Group took part in the BSBI Future Lab Challenge 2025, held in Berlin, where students and alumni worked on a real-world task: reimagining Armand Basi as a premium brand through an AI-first, innovative and sustainable vision.

The jury included Núria Basi, President and Co-founder of Basi Group, and Marco Palmero, CEO of Basi Group, alongside leading industry experts. The winning projects were awarded a trophy inspired by Barcelona’s skyline, as well as BSBI-certified training.

This event reinforces Basi Group’s commitment to innovation, education and emerging talent, while projecting the legacy of Armand Basi towards future generations.