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BASI GROUP LAUNCHES THE FOOTWEAR BRAND NO NAME

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Basi Group announces the incorporation of the prestigious French footwear brand NO NAME into its portfolio.

NO NAME is an international brand that was born in 1991 with the intention of making history in the world of fashion, a year in which the planet, marveled at its iconic 5-centimeter platform shoe, Plato Sneaker, designed by Maison Rautureau.

The distribution strategy will be carried out through the wholesale channel, focusing on the most important points of sale in the Iberian territory.

The incorporation of NO NAME into Basi Group is part of the group’s growth strategy based on the distribution of new brands and the development of new sales channels, always from an innovative and creative point of view.